London – June 29, 2022: VerticalCrypto Art is pleased to announce ‘Proof of People’, London’s first immersive three-day festival showcasing art, fashion and music through the lens of the metaverse culture and NFT-backed technology, held at the iconic London venue Fabric from July 6-8. 

“‘Proof of People’ is a curatorial exploration of the autonomy of the person in the artistic process. The three-day festival will empower attendees to experience how the individuality of their actions shape creative and artistic outputs from world renowned artists such as Kevin Abosch, Mario Klingemann, Sofia Crespo, world renowned DJ Richie Hawtin, and many more”, shared Micol Ap, Founder & CEO, VerticalCrypto Art. 

‘Proof of People’, July 6-8 at Fabric London, will develop a curatorial trajectory stemming from the now-legendary ‘Proof of Work (2018) group exhibition at Schinkel Pavillon, in Berlin, the ‘Proof of Stake (2021) project at Kunstverein Hamburg, both curated by Simon Denny, and the ‘Proof of Art (2021) exhibition at Francisco Carolinum in Linz, Austria. 


“The blockchain has introduced a new mechanism by which the experience of the person can now be captured and memorialised into a single, fleeting, powerful, non-fungible moment. ‘Proof of People’ seeks to prove the invaluable and important role of the person in art and culture. The person creates the experience, the value; art and culture is devoid of meaning without proof of people.” – Micol Ap, Founder & CEO, VerticalCrypto Art. 

The NFT festival ‘Proof of People’ will showcase over 50 artists from around the globe, multi sensory experiences built on the energy-efficient Tezos blockchain, live music performances, and a digital fashion showroom. VerticalCrypto Art will also present a curated programme of panel talks with leading voices in art, fashion and technology and workshops running throughout the event. Throughout the three-day festival, leading generative art platform, fx(hash) will host a hackathon focused on improvements and new features for Tezos-based NFT applications. The hackathon will begin Wednesday, July 6 and winners will be announced on Friday, July 8. 

The three-day festival will include projects and performances from: 

Richie Hawtin and his associated company Pixelynx will be curating a music night Thursday 7 July, including a unique DJ set from Richie Hawtin premiering

a unique live minting audio-visual performance, where the audience will be able to immortalise their experience by minting and preserving specific moments of the set as NFTs on the Tezos blockchain. A full list of guest music and visual artists will be announced shortly. 

TheVERSEVERSE will present artificial intelligence-generated poetry on two related, interactive installations – ‘VERSES BY VERSA’, a live-minting performance powered by Artificial Intelligence; and ‘THE LISTENING ROOM’, a screen-free zone for poetic contemplation . The works celebrate the diversity of poetry on the blockchain, explore how new technologies are empowering language artists across many mediums, and invite new readers into the metaverse. 

‘Life in a Box’ by Cadie Desbiens is an augmented reality (AR) project, which will explore the intimacy of the poorly housed, through a series of virtual sculptures, exploring the housing situation of 3 different housing situations: the house, the coffin and the van. 

SUTUVERSE will present ‘NEONZ’ AR filter, the third instalment of the Sutuverse (Sutu’s own metaverse). Combining web3 with AR, it will dynamically load any one of the 10000 Neonz in Real-time, as a face filter to the image of the participant standing in front of the monitor. 

Performance artist duo, Operator, will present the second lot of their Privacy Collection – a year long NFT series based on their Lumen-prize winning immersive installation. In this work, the viewer’s face becomes the basis for an anonymised portrait, using an on-chain generative process. 

Additionally, DRESSX will present a digital fashion with an AR try-on showroom offering a genderfluid capsule collection of garments which can be bought as NFTs. Friends with Benefits DAO will present a music takeover night. fx(hash) will present Generative art live minting with artwork installations created as part of the ‘Chance Encounters in New Mediums Tezos exhibition at this year’s Art Basel. Gen22 Collection, a generative fashion capsule collection personalised and completely unique for each user, will present a live minting exhibit. 

The curated programme of talks and panels will include the highlighted events and additional participants below: 

In conversation with the artists about AI hosted by Alex Estorick with Mario Klingemann, Sasha Stiles, Sofia Crespo, Feileacan, and Ross Godwin. 

What is shifting in music, art and fashion with web3? Hosted by Micol Ap with Dani Loftus, Chris Reed, Sam J, Chanel Verdault.

Mario Klingemann, Arthur Breitman, Misan Harriman, Miss Al Simpson, Robness, Anika Meier, Holly Wood, Brendan Dawes, Dani Loftus, Chris Reed, Sam J, Chanel Verdault, Esmay Luckhille, India Price, Annka Kultys, Seth Goldstein, ciphrd, Marcelo Sorari, Iskra Velitchkova, Anna Lucia, KRPDM DAO, Lonliboy, Alex Maraccini, Robert Alice, Robert Norton, Richie Hawtin, Agoria, Kenza Kouari, Joe Kennedy, Josef O’Connor, Roxy Fata, Kate Vass, James Joseph, Charli Cohen, James Mack, Matthew Drinkwater, Alex Estorick, Sam Spike, Kenza Zouari, Alex Zhang, Chanel Verdult, Valerie Whitacre, Matthew Plummer Fernandez, Ana Maria Caballero, Elizabeth Bigger, Julien Rosilio, and more. 

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About VerticalCrypto Art: 

VerticalCrypto Art (VCA) was founded by Micol Ap (CEO) in 2020, and has established its position as one of the leading platforms for art and culture in the NFT ecosystem. The platform empowers and elevates artists by curating exhibitions offline and online, organising auctions, panel discussions and talk series on Twitter Spaces, whilst running the first Web3 online residency for artists (whose mentors include some of the most respected and knowledgeable voices in the NFT community, including Colborn Bell- Museum Of Crypto, Jason Bailey-Club NFT and Fanny Lakoubay-LAL Art). Regular partners include Sotheby’s, Tezos, Gazelli Art House, ClubNFT, Museum of Crypto Art, C+A Agency, Avant Arte, and Whitewall. 

To learn more about VerticalCrypto Art, please visit https://verticalcrypto.art/ 

To learn more about ‘Proof of People’ or purchase tickets, please visit https://proofofpeople.verticalcrypto.art/ 

About Tezos: 

Tezos is smart money, redefining what it means to hold and exchange value in a digitally connected world. A self-upgradable and energy-efficient Proof of Stake blockchain with a proven track record, Tezos seamlessly adopts tomorrow’s innovations without network disruptions today. For more information, please visit www.tezos.com. 

Press

Please find press images and assets to share on social media here. The full press kit is available upon request. 

Micol Ap and (selected) artists will be available for interviews. Contact 

Micol Ap 

Founder & CEO 

VerticalCrypto Art 

micol@verticalcrypto.art 

Reid Yager 

Global Director of Communications 

Tezos 

reid.yager@tzconnect.com 

Andrés Zighelboim 

Artists 

Operator 

Brendan Dawes 

Iskra Velitchkova 

Sam J 

Sofia Crespo 

Joelle Snaith 

Henrikau 

Vector Meldrew 

SkyGolpe x Jesse Draxler Cadie Desbiens 

Agoria 

Elizabeth Bigger 

Miss Al Simpson 

Matthew Plum Fernandez Neurocolor 

Sarah Friend 

Robness 

ertdfgcvb 

Anna Lucia 

Sutu 

Nancy Baker Cahill 

Quasimondo (Mario Klingemann) Kevin Absoch 

Richie Hawtin 

Pascal Boyart 

GanBrood 

Joe Pease 

Paul Reid 

Iness Rychlik 

KARBORN 

Lumps 

Qubibi 

Sable Raph 

Kim Asendorf 

Marcelo Sorario 

Rudxane 

Lisa Orth 

Bruce – Studio Yorktown 

Makio 

Cyber Baat 

Matthew Hawtin & Murat Atimtay DRESS X 

Frederik Vanhoutte 

Anubis3100 

Patricia Infinity 

Chabeli Rarro 

CGcortex 

Sarah Zucker 

Memo Atken 

Robert Alice 

Panellists 

Arthur Breittman (Tezos) Micol Ap 

Anika Meier 

Joe Kennedy 

Valerie Whitacre

Brendan Dawes 

Joelle Snaith 

Robness 

Ana Maria Caballero Dani Loftus 

Chris Reed 

Sam J 

Colborn Bell 

Mario Klingemann India Price 

Robert Norton (Verisart) Annka Kultys 

Sasha Stiles 

Cadie Desbiens 

Operator 

Jesse Draxler 

Chanel Verdault 

Henrikau 

Ciphrd (FX Hash) Tim (OBJKT) 

Partners 

Tezos Ecosystem SupeRrare 

Friends with Benefits DressX 

Infinite Objects 

RED DAO 

theVERSEVERSE Right Click Save PIXELYNX 

FXHASH

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