The company is taking a bigger bite into Web3, expanding its consulting practice to own Web3 across the entire ecosystem – from NFTs and Metaverse to blockchain integration strategies and beyond. 

Vayner3, previously known as VaynerNFT, launched in July 2021. The journey began with non-fungible digital collectibles, art, and tokens; however, the breadth of services we offer our clients reaches far beyond NFTs, and we want to ensure our firm’s branding reflects that. Over this year, our team empowered some of the world’s biggest brands to step into the world of Web3: across cryptocurrency applications, NFT program development, and digital experiences. We have guided them to launch impactful and authentic projects, onboarding many new people into the space and this new era of the internet. 

NEW YORK, NY, JULY 15, 2022 Gary Vaynerchuk announced today that VaynerNFT is now Vayner3, a strategic consultancy dedicated to leading enterprises and intellectual property owners to build in Web3, the next iteration consumer behavior. Already serving more than two dozen fortune 500 companies, including PepsiCo, Anheuser-Busch InBev, Diageo, Coinbase, and more, Vayner3 is ready to further broaden its capabilities to serve partners across a portfolio of Web3 offerings.

While interest in the NFT world continues to expand dramatically, the past twelve months have also seen a broader movement emerge. Enterprises are building towards the world of Web3 – including building virtual events and experiences via metaverses, crypto-currency acceptance, and DAO participation by enterprise organizations. Vayner3 is doubling down on its belief that Web3 technology cannot be ignored. Every single industry, company and intellectual property owner will be impacted by blockchain technology.  NFT technology will remain a cornerstone of Web3 but the industry is far reaching. Vayner3’s goal is to ensure that they can bring the most ambitious Web3 concepts to life.

According to Vayner3 President, Avery Akkineni, the name change was driven by the burgeoning opportunity for brands and consumers in the Web3 space. “While NFTs may have been the word of the year in 2021, I believe that there are myriad ways for enterprises to engage in multi-dimensional Web3 strategies, anchored in driving tangible business outcomes”, said Akkineni. “From loyalty integration programs, immersive consumer and digital experiences, meaningful philanthropy infrastructure to adopting crypto-currency acceptance.” 

While building a robust client and partner roster over the past year, V3 has been at the helm of many highly successful brand NFT launches and collaborations – across Budweiser, Pepsi, Johnnie Walker, BEHR Paint, Robert Mondavi, US Open, and Coinbase, to name a few. Core to the company’s strategy has been education – bringing awareness of Web3 to brands and consumers via key physical events like Art Basel, SXSW, VeeCon, and digital experiences, via collaborative educational videos and whitepapers, with the likes of Reddit and NAS Academy. With a tech-agnostic view, Vayner3 has also partnered hand-in-hand with artists, technical builders and Web3 pioneers to develop platforms to welcome in the next generation of users; with President Avery Akkineni serving in advisory capacity across Salesforce Web3 Studios, OneOf, and more.

Web3 is changing how consumers interact, engage, and express themselves by unlocking the ability for digital identity and ownership – bringing about a massive opportunity for brands, clients, IP owners, and consumers. Web3 continues to represent one of the most significant technology shifts of our lifetime. 

“I have always believed that technology is a tremendous tool to help us understand consumer behavior and drive social interactions through culture — all our ventures of VaynerX operate with this approach and we are very focused on helping business understand the ever-changing landscape,” said Gary Vaynerchuk, CEO of Vayner3. “The world of Web3 is the next iteration of consumer behavior. The team we built at Vayner3 is here to guide the world’s leading enterprises and intellectual property owners through this space.”



President of Vayner3, Avery Akkineni, is leading the mission to guide the world’s largest enterprises and intellectual property owners in navigating the next iteration of consumer behavior, Web3. 

In July 2021, Akkineni launched the VaynerX consultancy, Vayner3 (previously known as VaynerNFT), alongside serial entrepreneur Gary Vaynerchuk. In less than twelve months, Akkineni successfully led the expansion of the consultancy to 50+ global Web3 experts in a remote-first environment. Partnering with dozens of Fortune 500 corporations across industries, Vayner3 has successfully advised organizations on strategic Web3 initiatives across cryptocurrency applications, NFT program development, and immersive digital experiences. 

A leader, mentor, and investor in pioneering Web3 projects and communities, Akkineni is also an active advisor for several tech platforms; serving on the Board of Advisors of OneOf and Tracer, on the Web3 Advisory Board for Salesforce, Meta Creative X, and Facebook’s Metaverse Council, in addition to being a founding BFF member. 

Akkineni has appeared as a featured keynote speaker at global events including Cannes Lions, SXSW, Consensus, Permissionless, VeeCon, IAB, C2, and others. In addition, she is frequently featured in publications across the business (WSJ, CNBC, Forbes), advertising (AdAge, The Drum, Campaign), and crypto industries (Decrypt, CoinDesk, CoinTelegraph), sharing her knowledge from inside the burgeoning space.

Before the launch of Vayner3, Avery spearheaded VaynerMedia’s expansion into the Asia-Pacific region, building a team of 150 people and opening VaynerMedia offices in Singapore, Bangkok, Tokyo, and Sydney, while securing 2021 Independent Agency of the Year (Gold) within two years. Additionally, Avery has been honored on the “Woman to Watch” by Campaign, on “NFT100” by NFTNow, and on “30 Under 30” by The Drum. Before VaynerX, Avery spent her early career at Google in Silicon Valley, while she now resides in Miami, FL.


VaynerX ( is a global modern-day marketing and communications company. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, VaynerCommerce, Vayner3, VaynerSpeakers and Tingley Lane Trading.



Vayner3, previously known as VaynerNFT,  is a consultancy under the umbrella of VaynerX exclusively focused on guiding the world’s leading enterprises and intellectual property owners in the next iteration of consumer behavior, and navigating the ground-breaking and ever-evolving world of Web3. 


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